Noodles & CO // Steak Stroganoff
Working from our initial AI reenactment concept, Noodles’ agency Fortnight Collective brought the idea to life with a campaign that stoked the passion of aficionados, driving the most engaged Steak Stroganoff content ever.
It also won a Gold Telly and got a little love from AdAge.
Credits: Travis Brown, art director; Mona Hasan, Matt Kubis, creative directors; 11 Dollar Bill, AI/edit (:30); Brandon Gorthy, art director/AI/edit (:15s); Rachel Arther, producer.
Agency : Fortnight Collective
Campaign Stats
Most engaged Stroganoff content ever
Thousands of organic shares
Google Trends for Noodles & Company were up 2% YoY showcasing an increase of awareness for the brand during the Steak Strog campaign
YouTube view rates were 2x above industry averages (including the 30s spot) showing users were less likely to press the 'skip' button than average.
Steak Strog paid social assets drove high engagement, exceeding brand benchmarks for CTR and site visits. Creative followed platform best practices, adapting to unique environments including Instagram Reels, TikTok in-feed, and Pinterest.