Swanson

Swanson
CD Writer : Jim Heekin
CD Art : Travis Brown
Agency : Fortnight Collective

Will sticking to your roots help you stand out as a wellness expert in a crowded category? You betchya.

We delivered a fresh new brand campaign for Fargo, North Dakota-based Swanson Health, embracing its Midwestern roots with an earnest outlook and friendly locals. The digital, broadcast, and print-based work was intended to raise awareness and consideration of Swanson by celebrating its uniquely helpful roots and humble values. And in this spot, a lively local leads you through what makes Swanson so great.