Santashopped
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We put a light seasonal twist on a hot cultural conversation.
For our agency Christmas card, we decided to spread a little holiday cheer and chuckle by taking on at controversial issue in our industry: the sensationalized depiction of women in advertising. We piggybacked off the recent viral video “body evolution” where a woman is photographed and photoshopped into a perfect, beautiful model. But instead of making her more beautiful, we turned her into the jolly fat man himself. Within the first two weeks of the video’s launch, it gained over 5 million views on Vimeo and earned a Vimeo Staff Pick. It reached the top search result for “Happy Holidays” on Google and was one of Adweek’s 30 most popular stories in 2013. The video was also featured on Reddit, Buzzfeed, CNN, Time Magazine Online, The Daily Beast, and The Huffington Post.
ART DIRECTOR'S CLUB DENVER
Self Promotion Gold 2014
WEBBY AWARDS
Online Film Honoree : 2015
ADWEEK TOP 30 MOST POPULAR STORIES OF 2013
VIMEO STAFF PICK
Over 5 million views within 2 weeks of release.
