Skook Juice
—
I brewed, bottled, and branded a beer for my friend's beer festival held in a basement. So naturally, I had to make an ad for it.
Skook Juice is a tribute to the beautiful-ish Schuylkill County, PA. I was born there, just like this beer.
_Creative Direction
_Branding & Design
_Photography & Video
_Brewing
The spot is a parody of Coors Light - Born in the Rockies.
Shot and edited w/ Jared Brown
